Argive Financial
Argive Financial delivers an innovative approach to estate and succession planning
…and so does their branding.
The Challenge
Breaking from his previous personal insurance house, Zach Greenberg was looking to hang up his own shingle. Already known as a dedicated broker and just plain lovely guy, the branding needed to reflect this. But we also wanted to appeal to new customers looking to carefully protect their wealth.
The Solution
When looking for a new name, it’s not enough to find something catchy or poignant. It needs to actually be available, and there needs to be a domain that is suitable and available. It's not as easy as you might think.
“When asked for an intro to the best website designer I know, I immediatley thought of you!”
The Name
Hoplites (Citizen-Soldiers of ancient Greece) carried a large concave shield called an aspis (often referred to as a hoplon). The revolutionary part of the shield was the grip. Known as an Argive grip, it placed the handle at the edge of the shield and was supported by a leather fastening (for the forearm) at the centre. These two points of contact eliminated the possibility of the shield swaying to the side after being struck, and as a result soldiers rarely lost their shields. Cool, right?
Just to drive the point home further we came up with a kick-ass tagline: Futures Forged.
The Branding
Expanding on the idea of the shield - we created a circular logo with a fantastic “A” expanding out in circles. The blue is cool and friendly, and the clean minimalist design perfectly encapsulated Zach’s classic less-is-more personal style.
