Qi Knows Best

Julie Amar is not your average doctor of Chinese Medicine

…and neither is her branding

The Challenge

After resisting expanding her profile for years, Julie Amar felt it was time to take the plunge and start to market her most significant asset – herself. What she needed was a sophisticated, fully imagined and well-designed brand: she needed a logo, website and extensive brand collateral to break into a broader online market where she could spread the wisdom and insights of Chinese Medicine to the masses.

The Solution

The first step was to come up with a name – something modern, memorable and cheeky. Like Julie herself, it needed to portray the status and swagger of years of education and experience in a glamourous and petite package. We decided that Julie's personal style (a lot of white space, ultra-clean, with bold hits of gold and designer pieces) would be the perfect place to start. Inspired by the boldness and bombastic nature of her favourite hip hop art, 'Qi Knows Best' is one bold statement in a striking logo.

“I knew Varga Girl Design was the agency for me as soon as I saw their initial concepts. They understood me better than I could’ve imagined.”

— Julie Amar, Qi Knows Best

The Branding

When a PR opportunity presented itself, we delivered the new name and logo (with a striking avatar) along with the new website in record time, (less than two weeks).

Over the next year, we created the graphics to roll out with an aggressive social media campaign with Red Dot Digital, and worked in step with Pointman News Creation to push out several Public Relations campaigns, including the highly successful Season Greeting cards that gave you permission to say ‘no’ to the holidays with playful lines like “Cheers for the New Year. I’ll be in bed by 10.”